What is BORGY (BORGY) crypto coin? The meme token with a dog story and low liquidity

Jan, 14 2026

When you hear the name BORGY, you might picture a giant, loyal St. Bernard dog - and that’s exactly the point. BORGY isn’t just another crypto token. It’s a meme coin built around a story, not software. Launched in late 2025 on the Solana blockchain, BORGY started as an AI experiment by Cyrus Fazel, CEO of SwissBorg, and quickly turned into a community-driven project with a full-blown cartoon universe. But behind the cute animations and dog-themed stickers, there’s a crypto asset with serious liquidity issues and a market cap that barely moves.

What is BORGY, really?

BORGY (BORGY) is a Solana-based meme token with a total supply of 77,777,777,777 coins. That’s over 77 billion tokens - more than any major meme coin you’ve heard of. But here’s the twist: it’s not about technology. It’s about narrative. The token’s lore says BORGY is named after a real-life St. Bernard that saved Cyrus Fazel during a hiking accident. That story became the foundation for everything else: animated shorts, GIFs, Discord memes, and even a YouTube series called Borgy’s Adventures.

Unlike Dogecoin or Shiba Inu, which have wallet integrations or payment use cases, BORGY has no utility. No staking. No DeFi protocol. No NFT marketplace. Just a character. And that’s by design. The team behind it wants BORGY to become a recognizable digital mascot - like Pepe the Frog, but with more fur and less chaos.

How much is BORGY worth right now?

As of January 2026, BORGY trades between $0.000071 and $0.000091, depending on which exchange you check. CoinMarketCap says it’s at $0.00007117, while Blockspot.io reports $0.000091. That’s not a typo - the price difference comes from different exchanges reporting different volumes. It’s a red flag.

With a circulating supply of around 76.5 billion tokens, BORGY’s market cap hovers between $4.5 million and $6.9 million. That sounds big until you realize it’s less than 0.5% of the entire Solana meme coin market, which is worth over $1.2 billion. For comparison, BONK - another Solana meme coin - has a market cap 250 times larger.

The fully diluted valuation (FDV), which assumes all 77.78 billion tokens are in circulation, is only $5.5 million. That means almost all the tokens are already out there. No big future supply dumps. But also, no big upside from new issuance.

Why is trading BORGY so risky?

Here’s the hard truth: BORGY has terrible liquidity. On CoinGecko, the 24-hour trading volume is just $2,894. On Bybit, it’s $4,290. But Coinpedia claims $77,327 - a 25x difference. Why? Because most of the trading happens on small, obscure decentralized exchanges (DEXs) like Raydium and Orca, and not all platforms track it accurately.

What does that mean for you? Slippage. A lot of it. One Reddit user reported a 15.3% price drop on a $500 trade. That’s not normal. That’s dangerous. If you try to buy $100 worth of BORGY, you might end up paying 10% more than you expected. Sell the same amount? You might get 15% less. That’s not market volatility - that’s market death.

With only 1,960 holders total, the token is incredibly concentrated. A few wallets likely hold most of the supply. That means one big seller could crash the price overnight.

Chaotic crypto trading floor with BORGY token in center as slippage waves crash around panicked traders.

Is BORGY a good investment?

If you’re looking for returns based on fundamentals - like revenue, user growth, or tech innovation - then no. BORGY has none of those.

But if you’re betting on hype, humor, and community momentum, then maybe. The animated series Borgy’s Adventures has gained traction, with Episode 7 hitting over 12,000 YouTube views. The Discord server has nearly 3,000 members. The Twitter hashtag #BorgyCrypto gets over 1,200 posts a month. People are engaging with the story.

Some traders say it’s the only Solana meme coin that feels like it’s trying to build something lasting - not just pump-and-dump. Others call it a ghost town with a cartoon mascot.

The data doesn’t lie: BORGY is down 70% from its all-time high. It’s ranked #2344 among all cryptocurrencies. It lost value when the broader market went up. Analysts say it survives only because the community keeps making content.

How do you buy BORGY?

Buying BORGY is simple - if you know how to use Solana wallets.

You need:

  • A Solana-compatible wallet (Phantom or Solflare)
  • SOL (Solana’s native token) to pay for fees
  • Access to a DEX like Raydium, Orca, or Jupiter
Search for BORGY by its token address (it’s not listed on centralized exchanges like Binance or Coinbase). Swap your SOL for BORGY. The minimum trade on Bybit is $10 - which gets you about 135,000 tokens. It’s cheap per coin, but the cost per trade is high because of slippage.

There’s no official app. No wallet integration. No staking. Just a token on a blockchain you have to manage yourself.

Dark room with YouTube video of Borgy’s Adventures playing on tablet, 12,000 views glowing, empty cans nearby.

What’s next for BORGY?

The roadmap is vague. The team talks about NFT merchandise drops and a community treasury. But there are no dates. No milestones. No technical updates.

SwissBorg, the company that started it, has moved on. They don’t manage BORGY anymore. It’s fully community-run. That’s a double-edged sword. On one hand, it’s decentralized. On the other, there’s no company to fix bugs, launch features, or handle crises.

If the animated series keeps growing - if Borgy becomes a recognizable brand beyond crypto - then maybe it survives. If the YouTube views drop, the Discord goes quiet, and the volume stays under $10,000 a day? Then it’ll fade into the same graveyard as hundreds of other meme coins.

Final thoughts: Story over substance

BORGY is a crypto experiment that turned into a cultural footnote. It’s not a currency. It’s not a platform. It’s a story with a token attached.

If you’re drawn to it because you like the dog, the cartoons, or the idea of a community rallying around something fun - go ahead. Buy a few tokens. Enjoy the memes. Join the Discord. Laugh at the price charts.

But if you’re looking to make money? Don’t. The numbers don’t support it. The liquidity is too thin. The volume is too low. The market is too small. And the only thing keeping it alive is people who believe in a cartoon dog.

BORGY might be the most charming meme coin on Solana. But charm doesn’t pay bills. And in crypto, that’s what matters most.

1 Comment

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    Bill Sloan

    January 14, 2026 AT 21:47
    I bought $50 of BORGY just to see if the dog meme was real... turns out it’s 100% real. I’ve watched all 7 episodes of Borgy’s Adventures. That dog has more personality than most crypto founders. 🐶❤️

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